Ad Specs/Ad Specs & Creative Resources

Ad Specs

All the specs and downloadable resources you need for in-store, online and mobile. Can’t find something? Contact us directly or send us a note.


Online Specs

Banner Ads

SiteBestBuy.comBestBuy.comBestBuy.com
Ad Size970x66728x90300x250
FormatStatic/HTML5Static/HTML5 (no
iframe tags accepted)
Static/HTML5 (no
iframe tags accepted)
Looping3x max3x max3x max
Animation15 seconds15 seconds15 seconds
HTMLYes, HTML5Yes, HTML5Yes, HTML5
File Size Backup Image40k40k40k
Expandable(See Rich Media)NoNo
Expand Direction(See Rich Media)N/AN/A
Max Expansion Size(See Rich Media)N/AN/A
Expand (auto or user initiated)(See Rich Media)N/AN/A
Video (auto or user initiated)(See Rich Media)n/an/a
Sound (auto or user initiated)user initiated, clickuser initiated, clickuser initiated, click
Initial Load Max File150k150k150k
Polite Load Max File2MB2MB2MB

Rich Media

SiteBestBuy.comBestBuy.comBestBuy.comBestBuy.comBestBuy.com
Placement NameCustom LeaderboardCustom LeaderboardCustom Leaderboard, PushdownCustom Leaderboard, Pushdown + Video Add OnCustom Leaderboard, Pushdown + Rich Media
Creative Size970x66970x66970x66970x66970x66
Placement TypeStatic ImageHTML5Expandable, No Video, StaticExpandable with VideoExpandable, with RM
File FormatJPEGHTML5HTML5HTML5HTML5
Initial Load Max File150K150K150K150K150K
Polite Load Max File2MB2MB2MB2MB2MB
File Size Backup Image (.jpeg or .png)40K40K40K40K40K
AnimationN/A:15secN/AN/AN/A
LoopingN/A3x maxN/AN/AN/A
Creative Due2 weeks prior to launch2 weeks prior to launch2 weeks prior to launchAssets and Brand Guidelines due 6 weeks prior to launchAssets and Brand Guidelines due 6 weeks prior to launch
Expand DirectionN/AN/ADownDownDown
Max ExpansionN/AN/A970x415970x415970x415
Close button req?N/AN/AYesYesYes
Expand (auto or user initiated)N/AN/AUser initiated, clickUser initiated, clickUser initiated, click
Video (auto or user initiated)N/A N/A N/A Auto, after user clicks to expandAuto, after user clicks to expand
Sound (auto or user initiated)N/AN/AN/AAuto, after user clicks to expandAuto, after user clicks to expand

Mobile

Sitem.BestBuy.com
Ad Size320x50
Formatstandard
LoopingN/A
AnimationN/A
HTMLN/A
File Size Standard5kb
Backup Gif Max File SizeN/A
Expand DirectionN/A
Max Expansion SizeN/A
Video (auto or user initiated)N/A
Sound (auto or user initiated)N/A

Download Online Specs


In-Store Specs

Specs

CHANNELHDTV WALLPC MONITOR WALL
Creative Length15 or 30 seconds15 or 30 seconds
FormatFull motion HD Video or motion graphics with soundFull motion HD Video or motion graphics, no sound
TargetingGeoparting available (DMA, zip code, store level)Geoparting available (DMA, zip code, store level)
# of Stores1,0331,013
# of Screens per Store80-120 HDTVs15-20 LCD Monitors
Loop Length30 minutes10 minutes
Dwell Time11.3 minutes8.5 minutes
Ad Frequency4 times per hour6 times per hour

Download In-Store Specs