1.6 Billion Customers
We can help you reach them
Best Buy reaches more than 1.6 billion customers every year— in-store, online and on mobile devices. That’s the good news. The even better news is that this audience is affluent, engaged and ready to spend. Come say hello!
Meet our audience
60% are willing
to pay more for top quality electronics.
before buying electronics.
tech/electronic products they like to others.
They’re Tech Savvy
advise friends/family on home electronic products.
advise others when buying technology/electronics products.
are among the first of their friends to try new technology products.
They’re Mobile Users
visited a search engine on their mobile device in the last 30 days.
of households have cut the cord and only use a mobile phone.
downloaded an app on their mobile phone.
own a video game console.
own joint TV/Computer and video game system.
have downloaded a video game in the last 30 days.
They’re Video Consumers
have watched a video on their mobile device in the last 30 days.
have searched for info about a product on a cell phone in the last 30 days.
are household decision makers for their home PC.
owns a portable GPS navigation device.
Where they Shop
We’re Leader of the Pack
If they’re looking for electronics, chances are they’re shopping with Best Buy.
45% of Best Buy shoppers
research products online before looking at or buying in-store (82% research on BestBuy.com).
62% of Best Buy in-store shoppers
have had a previous visit within 30 days.
18% of Best Buy shoppers
plan to purchase products online that they see in the store (58% plan to buy on BestBuy.com).
Consumers spend the most on electronics with Best Buy
Sources: DART for Publishers 2016; Comscore 2016; Best Buy 2015 Nielsen Study.